All work

Our product · Live on the App Store and Google Play

Unframed

A private shared camera roll for groups. Everyone’s photos and videos land in one album, sealed until the moment the group picks. Then everything is revealed at once.

Year
2026
Platforms
iPhone, Android, web
Our role
Product, design, engineering, launch
Languages
Six

The idea

After a trip, the photos are scattered across a dozen phones and the group chat fills up with “can you send me that one?” Unframed puts every phone’s photos in one private album, and turns the reveal into an event.

Inside the app

Six screens from the App Store listing, start to finish.

  • Unframed album screen for "Tofino Surf Weekend": a boarding-pass card says the album unlocks in 6 days, 6 hours, 53 minutes, with 12 moments from 6 friends so far.

    01 The sealed album. A boarding pass counts down to the reveal while everyone adds photos.

  • Unframed reveal feed for "Baja Road Trip": a full-screen photo of friends silhouetted at sunset, with likes, comments and a "You're in this one" tag.

    02 The reveal feed: every photo and video, full screen, with reactions and comments.

  • Unframed library for "Baja Road Trip": photos grouped by day, with chips to filter by Leah Brooks, Maya Chen or yourself.

    03 The library, by day, filtered to the people you pick.

  • Unframed album recap: "You carried the album", with the top uploaders Maya, You and Dev ranked by moments.

    04 A recap of who captured the most.

  • Unframed invite screen: "Get the crew in", with a QR code, the invite code and a Share link button. Joining is always free, up to 80 people per album.

    05 Invite with a QR code or a link. Joining is free, up to 80 people per album.

  • Unframed album map: pins along the Baja coast, each listing the photos and people from that moment.

    06 The album map pins every moment to where it happened.

Private by design.

  • Only your group

    Albums are visible only to their members. No public feeds, no followers, no ads.

  • Face matching is opt-in

    Each person decides for themselves, and can delete their face data at any time.

  • Delete anything, anytime

    Photos, face data or the whole account, from the app or the web.

Like what you see?

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